U.S. companies has changed significantly over the past 30 years. Excellence and outstanding performance as the cornerstone of U.S. companies has fallen into mediocrity in some cases, self-indulgent, but does not seem to care. Maintaining the status quo has become, as the products meet market needs and solutions to really important. One of the painful symptoms of a clear "disconnect" between marketing and sales.
I recently had a conversationWhen the officers of their marketing departments of large companies provided for human resources managers. She told me that marketing, brand management, taking graduates from these points to fill. From here the "old school" immediately put into question this policy. I asked her why she does not want to sell his group of people who filled the place. After all, the accounts of these people every day and deal with customers want to know and needs. Your replyThe sales staff is "trying to do too much", and therefore never entered into the sales generated.
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Like "trying to do too much" is a bad thing? Where I come from, these people who want to be hired. You are in a different initiative, drive, creativity, etc. is not the result of a diploma. This is a talent or not. Period. You can not teach. No amount of education to convey this quality.
So what is a marketing, brand relevance titleManagement? What does that mean? These people can, of course, also other tools to conduct research and offer a variety of marketing approaches in view of subject. However, you can not teach creativity, the power of marketing. No pure creativity, got it?
The true role of Sales and Marketing:
The sale is for sale. This is the company a strong relationship with customersTherefore, competition between the driving wedge of the customer. This is achieved by helping customers about their needs and allow time for these needs, present and future met long-term solution. Just to prove they were there to win the trust of their clients to consider creating a successful business partner. This allows in his "comfort zone." It is more likely that customers can now buy from you and you do not have to sell.
TheThe sales staff to achieve this result is also a good psychiatrist. They know that when they hear when they speak ...... aggressive when they are more passive. Are they, as the account of the value proposition is why buying the company's customers. The result is a partnership of trust on all doors and open the possibilities - competitive marketing information, free focus group studies, and so on, now is the confidence of partners for the business client browser vendor .More likely is that there is a very profitable and long term, as a result of the excellent
The importance of pure creativity
Marketing can be an organization or the jewel in the crown of the greatest dangers. Great marketing is a special creativity. And all the excellent planning tool to help create an effective line of new products, proper use of that result. This is essential to the success of any business. But the bestThe sales force in the world can not be sold or poorly designed products. Should not even try. This is to ensure accountability of the company that its marketing department has a really creative leader, and all available resources to the best products and propaganda? Itself.
Marketing should have a title to be discovered by creative director or a person with an innovative team of new trends and solutions on an ongoing basis. My experience has shown meMost of these departments are very complacent and satisfied with the status quo. Not creative, and this must be what drives the entire department, the entire lot. Innovation is the engine, so that the main and necessary "marketing training" to rest, ie, purchase, packaging, brands, channels and not creativity, not market or sell any food related. Ultimately this will result in the death of the company.
If this is the case, if the marketing communicationto find the sale "a" in the market, sales and information on products and programs to address these needs. Period. Were trained in the methods of advertising and how to market the product properly. However, it is not possible without new ideas and market information. If you can not find their own, must rely on sales to that information, to provide them.
Sales and marketing must work together in synergyOne of the best fashion and strengthen others. They are just two sides of the same coin. Unfortunately, some marketing departments do not make full use of existing data on sales to them. This can result in products or processes, lead waste company resources, and does not meet actual market demand. Or they can bring to the advisory group, the response can be easily provided for the sale.
Think about it. Advisory Group, aWithout their customer base and has practical experience in business and how close to the industry closely. In my opinion, this is crazy. Advisory Group has a perfect knowledge of customers and how the position of companies in the industry ....... This is known as distribution. It has no fees to use and provide useful information on marketing and sales.
Solutions
Offensive hot market. Take heartUse all available resources for the soul, as innovators, leaders ...... the best. Excited again. Marketing and sales calls in the team working together to find the best solution to any challenge. No exceptions.
The new guidelines should be taken to establish the close relationship between these departments weaving. Sales and marketing should be a continuous feedback loop. In fact, the marketing policy should be an important clue to accompany a regular saleAccount calls.
Sales to schools and their relationship with sales training based on marketing to customers to explain the market reaction to "focus group research." It is a virtual field in the marketing department for each call and relevant market information constant source of income. It also strengthens the relationship between the two departments, and between customers and businesses to create a great relationship. A customer's ideasThanks for your partner, ask them what they need, how they think, etc.
The Department also promotes interaction between the different functions of the mutual understanding of each other. The ideas and opinions of consumers for marketing, sales, and then the two departments could share more, a consensus that defines the final solution can be refined.
This is a simple and elegant process can be repeated over and over again, so that the pipeline full of creativityThe ideas waiting for implementation. In a further practice, the process is simpler. The result was a "perfect storm" to implement the common creative environment. to strengthen each of the management of customer relationships and maintain a positive attitude can promote the company among the best in your industry.
Creativity can not be taught
As with any artistic talent, creativity can be taught. You orNo motor, drive all the new ideas behind the success of any product or program innovation. This is the agent of change, so that among all the "non-BES" and the real difference between the players. Creativity is the key of all kinds. This is a precious gift and the normal performance of utililzed exceptional performance.
Summary
Therefore, it would be better to strengthen its position in the industry, I encourage any business related toAnd remember the answer, post graduate degree in any discipline can teach this knowledge. You can not teach pure creativity. Look for creative sparks to think "outside the box" people. These people are the real source of growth. You will change your machine company marketing a slow movement of green giant with a flexible and powerful.
Access to sales and marketing departments work together, you find that they are natural partners. CreativityMuch improved and focused. Once common, the more it is likely to end the process and improve each other. Go to the "old school" approach and innovation in everything we do.
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