While I love movies, I'm NOT Hollywood's biggest fan.
Almost everything it cranks out these days is either trashy, lame or (in far too many cases) just flat out bores me to tears.
BUT... once in a while something decent emerges.
Not just good movies, but also good business ideas, too.
Take for example, these "reboots."
Over the past 4 years it seems all Hollywood does is reboot old movie franchises. Everything from comic book movies like Batman, Superman and The Incredible Hulk... to TV series like "V", Buffy The Vampire Slayer and 90210 (ouch!)... to even "cult classic" horror movies like A Nightmare On Elm Street, Friday The 13th and The Omen.
What's this got to do with your marketing?
Well, like them or not, reboots can be HUGE cash cows.
And often, with little or no real effort or brain power needed.
And guess what?
If these dudes running "Tinseltown" can rake in the dough with reboots, then there's no reason why you and I can't do the same thing, too.
In other words:
If you find your sales dropping off (or dying) give it the ol' Hollywood treatment by "rebooting" your ideas, marketing strategies, advertising, customer service, employees and anything else holding up the train.
What's that?
You want some examples?
OK, for one thing, you could create a new personality for your marketing. Or a new spokesperson in your ads. Or even an entirely new product name.
If you only send one email per month, blast one per WEEK.
Or, if you're REALLY ambitious, bang out an email per DAY. (My sales shot up when I started doing that. As have the sales of one of my clients.)
Another reboot idea is creating your ads in 100% video. Or 100% audio. Or a "hybrid" of text, audio and video.
And you can do this with anything else:
Like your product packaging, website design, lead generation methods, product line, service providers and so on. All can be rebooted any time you want. And any one of those reboots could be worth lots of extra sales.
Anyway, what's the "bottom line"?
Hollywood makes a TON of easy money with reboots.
And if they can manage to do it, we can, too.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น